I want to start this post off by saying that I was more than pleased that Ms. Jackie Aina, one of Youtube’s most prominent African American makeup and beauty influencers’, decided to create a video dialogue concerning a topic that has reached far beyond America. As a fellow millennial, I was fangirling throughout this entire video.” The subject of skin Bleaching alone is a very touchy and sore topic for many people because of the ramifications and implications that usually follow beyond someone that chooses to bleach their skin.

Now, of course, we are aware that skin bleaching has been marketed to everyday consumers around the world alike. And you even have to note that some people do not abuse the bleaching products and use them for spotted discoloration temporarily. However, without proper education on the products and a system that consistently tells young women and young men that they are not beautiful if they are darker than fair, this problem arises.

Also, it is easy to fall prey to bleaching products that alter appearance. What’s worse is that thousands of companies and entrepreneurs worldwide profit off darker complected people without ever having any intention of stating that the use of their products can cause serious health side effects and or death.

I have been following Ms. Aina’s Youtube Channel for almost two years, and I am proud to be a fan of her work and her overall platform. She’s made every effort to make women worldwide accept their beauty and realize that they are beautiful both inside and out by showcasing unique and inspiring videos each week. This video is just a small sample of her spirit and her wits about her platform for women worldwide. At the time of this article, her latest video was under 500,000 views.

I hope that many viewers that tune in each week to view her makeup tips and playful banter give this video a chance. Everyone is entitled to their own opinion regarding the matter. Still, like with everything else in life, everyone deserves the right to stand up for those that may not have a voice or may have had their opinions silenced in the past.

I look forward to more conversation on this matter as it’s a problem that has been pushed under the radar for far too long in the melanated communities.